Self-Publishing: What
does it cost?
Great question – but not an easy one to answer.
Firstly, it totally depends on what you are self-publishing and
where you are self-publishing. If you are publishing a short story or
a book of poetry where you can do your own professional editing (not
recommended) and design your own professional book cover (again, not
recommended), and you create your own website and do your own online
marketing, then it wont cost you anything at all. Na-da, ziltch,
zip... until you realise that the quality of work you put out
determines the number of sales you make.
That is right –
quality does equal profit. Sales equal reviews equals sales... it is
a merry-go-round of marketing that you have to become an expert in if
you want to make it big in the arena of self-publishing. But it can
be done.
Getting your book created and published is just half of
the journey. The other half – and honestly the other half of the
cost – is the post publishing marketing and promotions.
So what are the
costs for each step of self-publishing your book?
Please keep in mind that I am not a publishing/literary professional and these prices are ball park figures that you can research for yourselves. It is as easy as checking out all the professional services found on my links page for quotes and advice.
Writing your
manuscript = Free if you do it yourself.
Editing your script =
anywhere between $20 and $35 an hour or about $150/10,000 words.
Beta Readers = Free to
$50 an hour (You really should have Beta Readers as part of your
editing package).
Cover art = Between
$80 (for stock pre-made
cover) and $300
per cover.
Illustrations =
Between $25 - $120 an illustration or $500 - $3000 per picture book.
Publishing services
(where omeone else publishes your book for you but they are not
traditional publishers) = $1500 - $5000 but this totally depends on
what you would like to include in the package and is for those who do
not want to manage their own formatting/artwork/editing/publishing
etc. You need to be very careful who you use as there are many sharks
out there who will charge you the earth for something you can easily
manage yourself.
Publishing online as
an ebook = between free and $240, depending who you publish through.
Publishing
Print-on-Demand = between free and $120 for just the SET UP FEE.
Printing-on-demand depends upon number of pages in your book and if
you print in black & white or full colour (more infomation about PoD here).
Printing locally =
depends on number of pages and if printing in colour.
Printing in China =
again, depends on number of pages but also you need to consider GST
tax and customs fees.
ISBN numbers = Free
for NZ ISBN, Free on CreateSpace, Draft2Digital or Smashwords, or you
can pay for 'universal' ISBN for $120.
Barcode = Between free
and $30 depending where you get it generated off your ISBN.
Social Networking
sites = free
Websites
packages/eCommerce sites = between free to $200 minimum
Website
design = between free to $10,000 plus.
Website domain names =
between $12 to $25 per year depending on where the domain is
registered.
Business cards =
between $10 for 250 to $300 for 1000.
Tax services = between $90 and $500 a year.
If you want to get
into self-publishing your book you really do have to consider ALL the
costs involved. I have not included the costs of ghost writing,
enhanced ebook formatting, book videos, personal distribution, book
app creation, marketing PAs, book fairs or writers conferences.
What you put into your
book will not always amount to what profit you expect to make off the
sales of your book. It can be a long and disappointing road so please
get educated about the upfront and ongoing costs of publishing before
you start.
But for those of you
who think you have a fantastic product in the more popular genres ie:
romance, mystery/thriller/suspense and science fiction/fantasy –
writing a series of books frequently is a great way to go about
making some real money online. Some of the top self-published authors on Amazon are publishing a book a month, pricing it at $3.99, selling thousands and making millions... it can be done!
If you need directions
on where to find editors, illustrators, cover artists, please visit
my links page on this blog. It has a selection of websites that you
can peruse.
Happy self-publishing!
~ Joy Findlay