Introducing Zenobia Southcombe, a writer, a poet and a fantatsic social networker! Zee has just started down her journey to self-publishing and has surpassed me in every way with regards to social networking. She connects with people: writers, readers, self-publishers, critics and illustrators in ways I have yet to discover. She is posting a series of blog posts on blogging and social networking and just quietly, I love her to bits!
Blog Review Part 3 of 5: Social Media
Hi,
I’m Zee! In the time that I’ve been blogging I’ve done heaps of
research and learnt lots about developing image, expanding content,
using social media, building an audience and keeping track of it all.
This
is part of a five-section ‘how-to’ for writer/bloggers. Each
article will be published at the start of the week for the next five
weeks. The aim is to help bloggers to conduct a self-review.
This
series came about through my own experience in self-reviewing, and
questions I have had about being a writer and blogger.
Facebook,
Twitter and Google+ are the most popular social media platforms, but
what's the best way to use them? Here are some ways you can make the
most out of these online tools.
Okay,
I love Google+ - or rather, I love the conversations and people on
Google+, and most referrals to my blog are from this site.
Join
a community.
Communities on Google+ are a bit like Groups on Facebook. I looked
around for a while before finding the communities that suited me
best, as it seems that many end up as blatant self-promotion and
nothing else. When looking at a community, read the rules and scroll
through the posts. Look at the comments on each post - are there any?
You
want to find a community that really is a community, and builds
connections between people.
My favourite is Support-a-Writer,
founded by Alana Munro,
and I haven't found a community to beat it yet.
Add
to circles.
When you add people to your circles, you can see posts they share
with you. Often,
they add you back,
so posts you share with your circles (which is the default mode) will
be shared with them as well (make sure you add Joy
& Zee!).
Share
your posts.
Write
a little something about the post as well, and
reply to any comments
that people leave for you, which leads me to…
Comment!
This is the most important of all. If someone comments on a post you
shared - reply. If someone posts a site that you visited - go back to
Google+,
thank them for sharing the link, and write your thoughts. If
you see something you can add
an opinion
to, do so. You end up having some interesting conversations, and
making
some wonderful friends.
Tag by using "+" instead of "@".
Most
of my followers on Facebook are friends I know in real life, so this
is one area of social media that I need to give a bit of a push to -
any
ideas are welcome!
On another note, here are things you can - and should - be posting on
your page:
Ask
a question
and make sure that you reply! A blogger that does this well is
Writings
of a Mrs, who asks a new question every day.
Photos!
There are two great ways to share images on your Facebook page.
Firstly, to share
an image with your thoughts as
done successfully on Tales
of the Borderline's page. The second way is to share
quotes in image format.
I find stock photos or use my own
(to make sure there are no copyright issues) and add text.
Share
your posts
with care. Facebook doesn't like links, so don't link back to your
blog too often - once for each blog post is enough. Make sure you
write
a wee blurb
about the post as well.
Writing
updates.
While I was writing my first draft of John Carroll's Adventures
(currently in editing phase), I would regularly post updates of my
word count, and got
awesome support from my friends.
Other
pages' stuff.
If you see something interesting on someone’s page, share it on
yours "With thanks to <insert page name here>".
Credit
where credit's due,
guys. You can 'tag' them in the post so they see it by typing "@"
before their name, but you can't tag personal accounts.
This
one is Joy's favourite, right Joy? Jokes aside, while it took me a
while to get used to Twitter, I have come to like it. Short, sweet
and to-the-point - what more could you ask for?
Follow
people.
Search
for writers, bloggers, candle-makers - whatever floats your boat, and
follow them. Many people follow back so this helps
build your own following as well.
If someone says something you wish you said first, retweet
them by clicking the icon with two arrows (kinda like the recycling
sign). The tweet is then posted to your timeline, with the original
tweeter acknowledged.
Tweet
@people.
Build
conversation by replying to a tweet, or writing a tweet directly to
someone, again by using "@". For example, if I want to tell
Joy she's awesome, I would write "@FindlayBooks you are
awesome". This
is the best way to build connections on Twitter.
Share
your posts & self-promote.
Be
careful here, please. I tweet my blog posts once or twice each, as
they
can get lost in the multitude of tweets,
and sometimes retweet my old blog posts to give them a bit of love.
HOWEVER, I have unfollowed people on Twitter as their stream is
crammed with "read my post" or "buy my book"
which is tiresome.
Make
lists.
I
use these to make sure I
don't miss posts from friends.
I have a list for my Google+ community, a list for my real-life
friends, and a list for each of my writing groups (you can set these
to private so only you can follow them, or members can subscribe so
they can all follow). You can make a list from your profile page (see
below) and add people by clicking on the head-and-shoulders by their
name, and choosing "add to list".
You'll
soon find the sites that suit you best and develop your personal take
on them. Remember to add anything I've missed out in the comments
below!
Now,
here are some extra things to think about:
Consistent
Branding
Going
back to basics, create consistency by having the same profile photo,
colours, fonts and background across your various profiles and pages,
as well as your blog. This means you
can be easily recognisable
by people that have met you on a different online space.
A
Two-Way Relationship
What's
the point of social media? Beyond 'building your platform' or
'developing an online presence',
it's all in the name: it's SOCIAL.
So get talking! Make sure you take the time to read, comment and
reply to people.
Networking is about building connections,
not about being in-your-face about your book or your blog.
Set
a Routine
It's
easy for social media (and blogging) to suddenly take up a whole lot
of time that could've been spent on writing.
Set yourself a routine
for social media. I work in the afternoons, so in the morning I make
a cup of tea and check Facebook, Twitter & Google+. I usually
spend about an hour reading things people have linked to and
commenting, or replying to Tweets / Posts. I often Tweet throughout
the day, and have started a daily midday(ish) Tweet about what I'm
thankful for that day. I try to check everything briefly when I get
home in the evening, but usually leave replies until the next
morning. Some people are constantly online, and others check in once
or twice a week –
find a routine that suits you.
I
look forward to your comments - Zee Southcombe